Te Tiro Accommodation

Logo Redesign

Old Logo

Te Tiro glamping and self-contained cottages offer visitors a tranquil escape near the Waitomo Caves, famous for their glow worms and guided tours. Known for its stunning views, the name "Te Tiro" fittingly translates to "The View." For the logo redesign, I aimed to capture the essence of this beautiful accommodation

by highlighting the breathtaking scenery. I incorporated a setting sun motif and introduced a more vibrant color scheme to enhance the brand's visual appeal. Through this project, I learned the importance of aligning design elements with the core identity of a brand to create a cohesive and impactful visual experience.

New Logo

Weather Forecast

Web Graphic Design

I designed graphics detailing the weather for the week of the hypothetical vacation in the Waikato region of New Zealand. I extended the visual motifs from the Te Tiro logo to create a cohesive sense of branding throughout the webpage. Using the logo's type treatment as inspiration, I designed similar

shapes for the weather forecast icons, such as mimicking the letter "O" in the Te Tiro logo for the sun symbol. Building on these elements, I developed unique and visually appealing graphics with a distinct style. Through this process, I learned how to maintain brand consistency while creating versatile and engaging visual content.

Whakatukī Wisdom

Web Graphic Design

I created graphics featuring quotes of the day from Māori proverbs called Whakataukī. I selected a proverb for each day of the week and designed each quote along with its translation. The color scheme and type treatment continued the brand voice established for this campaign. These design assets

could work as both website and social graphics. Whakataukī, known for their wisdom and metaphorical language, play a significant role in Māori culture. Through this project, I learned the importance of cultural sensitivity and how to thoughtfully integrate traditional elements into modern design.

Horoscope

Web Graphic Design

I created graphics for the weekly horoscope. I designed symbols for each zodiac sign, ensuring they aligned with the overall design motif expressed throughout the webpage. Design continuity is evident in the typefaces and the consistent

shapes used in both the weather graphics and horoscope designs. Through this project, I learned how to maintain a cohesive visual identity across different elements while creating engaging and distinct content.