Tenth Life Rebrand

This reimagined branding project for Tenth Life, a St. Louis-based cat rescue, showcases a fresh and engaging take on their identity. Starting with the logo, I developed a detailed design process that culminated in a vibrant and modern iteration, highlighted through a looping animated GIF created in Adobe After Effects. To reinforce the brand’s personality and outreach efforts, I designed a series of social media graphics, including playful Adoption Spotlights and a compelling call to action

encouraging community members to volunteer. The branding extends to mockups of versatile merchandise such as stylish bandanas—designed to be worn by both cats and humans—as well as a mug, shirt, and hoodies. This cohesive visual system not only revitalizes the Tenth Life brand but also ensures it remains memorable, approachable, and appealing across all touchpoints.